Hospital Reveals New Name and Look

(LANCASTER, CA – February 16, 2022) – Today marks a new era as, Antelope Valley Medical Center announces the launch of its new brand identity, with a newly designed logo and new name---Antelope Valley Medical Center.

Antelope Valley Medical Center (AVMC) stands at an important threshold to redefine itself, with a renewed vision for the future. The hospital is evolving, and this new name and brand reflect on its history, its present, and its future. What hasn’t changed is the commitment Antelope Valley Medical Center has for the Antelope Valley and its surrounding communities. AVMC stands committed to improving and expanding its services, to continue the care they’ve been providing since 1955.

Antelope Valley Medical Center needed to adapt to its ever growing and diverse population, in order to meet the healthcare needs of its patients. Located in the heart of the Antelope Valley, the connection and commitment AVMC has to this community runs deep, and the people of the Antelope Valley are the reason for AVMC’s continued growth and development. For those reasons, it was crucial for the brand to stay current and indicative of the comprehensive services AVMC has to offer, in addition to reflect the vision of the future of healthcare in the Antelope Valley.

“Given all that the hospital has endured in the last 2 years, AVMC managed to successfully scale its services, while preparing to expand its footprint in the Antelope Valley. We must make the necessary changes now, as we prepare for the future,” said Edward Mirzabegian, Antelope Valley Medical Center CEO. “This new brand better reflects who we are as caring healthcare professionals, and as the leading medical provider in the region, demonstrating the comprehensive medical care we have to offer this growing community.”

The hospital has recently added new medical services that include two new heart procedures, a bariatric program, and a thrombectomy procedure that can save the lives of stroke patients. AVMC have also brought Antelope Valley Outpatient Imaging Center (AVOIC) under its management to offer a broader line of outpatient radiology services. There’s also plans to open a Behavioral Health and Rehabilitation Hospital, in partnership with Kindred Healthcare. Lastly, the hospital is proud to soon announce the groundbreaking for the construction of a new hospital facility.

“The board voted to move forward with the name change, not only to demonstrate our commitment to this community, but as an optimistic sign for the future,” said Dr. Abdallah Farrukh, Antelope Valley Healthcare District, Board Chairman. “The Antelope Valley population is steadily growing and with the extended need for advanced medical services in this region, our new name and brand symbolize the positive changes the hospital will make to secure the medical care needed for our patients.”

As the leading full service healthcare provider in the Antelope Valley region, Antelope Valley Medical Center is dedicated to the health and quality of life for all of our patients and staff. We want to ensure our patients, community and staff that we will continue to be here for generations to come, with new services and programs that will care for you and your family.

The conversion will take some time, however patients and the community will start to see the new name and logo as early as March. To learn more about the Antelope Valley Medical Center rebrand, please visit www.AVMC.org/new to stay up to date with the latest changes associated with the rebrand.